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A Visionary at Work Grupo Vidanta Founder Leads $1.3 Billion Investment in World-class Theme Park
Grupo Vidanta Founder Leads $1.3 Billion Investment in World-class Theme ParkJune 03, 2016
For the June/July 2016 issue of Forbes Mexico, the publication chose Grupo Vidanta founder Daniel Chávez Morán as the subject for their cover story. The profile focuses on his past and forthcoming contributions to Mexico's tourism sector, particularly the new immersive entertainment collaboration with Cirque du Soleil, The Park. Find a summary of the article below and see the June/July 2016 issue of Forbes Mexico for the full article (Spanish). An excerpt is also available here:
After spending the last forty years building Grupo Vidanta into the leading resort operator and developer in Mexico and Latin America, Daniel Chávez Morán has set his sights on an even bigger success: creating one of the most innovative and imaginative entertainment destinations in the world. Chávez Morán and Grupo Vidanta have pledged $1.3 billion in new projects and developments to further establish Mexico as one of the world's premier tourist destinations. Chávez Morán has announced that the majority of that investment will go into creating a theme park like no other. In order to take this challenge on, Grupo Vidanta has partnered with another industry giant to bring their creative vision to the project: Cirque du Soleil.
The Park, as it's currently called, will fuse Cirque's singular immersive entertainment experience with Vidanta's innovative approach to luxury vacationing, creating a fantasy land where families can explore and get away from it all. It's slated to open in Nuevo Vallarta—just 15 minutes from the Puerto Vallarta airport—in 2018. Once open to the public, The Park is estimated to receive a million visitors in its first stage, and two million more when its next stage is complete by 2021 or 2022. This mega-park will join the ranks of Disney Attractions, Merlin Entertainment Group, and Universal Parks & Resorts in being at the forefront of evolving the hospitality industry to include the very lucrative world of family entertainment. And many conditions, including good weather, its growing economy, and its proximity to the U.S., makes Mexico the ideal home for the next big destination in vacation entertainment.