MEXICO CITY, MEXICO. MAY 14th, 2018 – The Vidanta Foundation today officially announced their newest event and endeavor: the Vidanta Forum. The event will take place on May 16th to May 19th, 2018, at The Grand Vidanta Convention Center in Nuevo Vallarta with the intent to ignite a dialogue between opinion leaders and international figures from different industries and establish the best practices in the tourism industry. The Forum will also include renowned actresses and activists Gwyneth Paltrow and Brooke Shields.
The Vidanta Forum Description and Program
The Vidanta Forum will welcome approximately 450 attendees, including international and national experts, students, academics, business people, intellectuals and civil society organizations. The Vidanta Forum is created through the dialogue and analysis of experts and with the support of prestigious institutional allies – The College of Mexico, the National Autonomous University of Mexico (UNAM) and the Center for Research and Teaching in Economics (CIDE).
“We are conscious of the impact that tourism has on the development of Mexico. Through the Vidanta Foundation, it is our priority to generate a dialogue with worldwide leaders that will allow us to learn about the global trends and the best practices to create a solid path toward innovation,” said Iván Chávez, Vice President of Grupo Vidanta.
“At the Vidanta Foundation we are working arduously to bring about precise actions that will positively impact the social, economic and environmental development of Mexico. The Vidanta Forum will play a vital role,” said Roberto Russell, President of the Vidanta Foundation.
Daniel Chávez Morán – President and Founder of Grupo Vidanta – will oversee the proceedings of the Vidanta Forum, which will span the following topics:
- Tourism and Digital Strategies—discuss how new technological tools play an essential role in the dissemination and promotion of the values of diversity and identity of our country. This topic will include insights presented by Daniel Houghton, CEO of Lonely Planet, among other important figures.
- The Environment and Sustainable Tourism—identify the priorities for the preservation of natural heritage as the only means of sustainable tourism, through a model that values the natural splendor of Mexico. This proposed panel will include leaders and influencers of the caliber of Alejandro del Mazo Maza, Commissioner of Protected Areas, and Salomón Bazbaz, Director of Cumbre Tajín.
- Mexican Gastronomy as a Touristic Attraction—define the essence of Mexico's flavor, based on identity, diversity and hospitality; while assessing the opportunity of model routes and itineraries to expand gastronomic tourism. The Vidanta Forum brings the worldwide stars of gastronomy: Ferran Adriá, creator of El Bulli; the executive chef of Grupo Vidanta, Alexis Bostelmann; and the renowned Mexican chefs Martha Ortiz and Benito Molina.
- Creativity and Culture—discuss the themes of the projection of the dignity, diversity and cultural identity of Mexico, as strengths for the growth of the tourism business. To conclude this exercise, these conferences will be graced with the expertise of Daniel Lamarre, President and CEO of Cirque du Soleil; Cecilia Palma of the Festival of Mundo Maya; and Cristina King a recognized cultural promoter.